Just Good Food Privacy Policy
Last updated: 11 August 2026
Just Good Food BV respects your privacy and handles personal data with care. In this privacy statement, we explain which personal data we collect, why we process this data, how long we retain it and what rights you have.
1. Who is responsible for your personal data?
Just Good Food BV is responsible for the processing of personal data as set out in this privacy statement.
Just Good Food BV
Capriweg 2
1044 AL Amsterdam
Netherlands
Email: info@just-good-food.nl
Telephone: 0229 311 389
Do you have any questions about this privacy statement or the way in which we handle your personal data? Then please feel free to contact us.
2. What personal data do we process?
We process personal data when you visit our website, contact us, request a quote or make use of our products and services.
Depending on the way you contact us, we may process the following data, amongst other things:
name and contact person;
company name;
email address;
telephone number;
delivery or collection location;
desired products;
content of messages, queries and quote requests;
data required for processing orders, deliveries and agreements;
invoice and administrative data;
IP address;
information about your browser, device and use of our website;
cookie data and any unique identifiers;
other personal data that you provide to us yourself.
We kindly ask you not to provide any personal data via our forms that is not necessary for your application.
3. Why do we process personal data?
Just Good Food processes personal data for the following purposes:
to contact you in response to a query or request;
to draw up quotations and handle enquiries;
to execute orders and agreements;
in order to be able to deliver products to the correct location;
to carry out our customer service;
to handle our business administration and invoicing;
to comply with legal and tax obligations;
to make our website function properly and securely;
to gain insight into the use of our website;
or, when you have given permission for this, to carry out marketing and advertising purposes.
4. On what basis do we process your data?
We only process personal data when there is a valid legal basis for doing so.
Depending on the processing, this can be:
Performance of a contract
Where personal data is required for the processing of an order, a delivery or any other agreement.
Preparation for an agreement
For example, when you request a quote or ask for information about our products and we need your details to respond to it.
Legal obligation
When we need to retain or disclose data due to, for example, fiscal or administrative obligations.
Legitimate interest
For example, to answer questions, improve our services, secure our systems and website, and properly maintain business relationships. In doing so, we always balance our interest against your privacy interest.
Permission
For processing activities that require consent, such as certain analytical or marketing cookies. You can withdraw this consent at any time.
5. Contact and quote forms
You can contact us in various places on our website.
Through the general contact form, we can receive your name, telephone number, email address, and message, among other things.
Via the quotation form, we can also receive, among other things, your company name, contact person, requested products, and delivery location.
We use this data exclusively to process your request, to contact you and – where applicable – to draw up a quotation or prepare an agreement.
6. How long do we keep personal data?
We do not retain personal data longer than is necessary for the purpose for which they were collected, unless we are legally obliged to retain the data for a longer period.
As a general rule, we apply the following retention periods:
Contact and information requests
A maximum of 12 months after the application has been processed, unless a business relationship or agreement arises from the contact.
Requests for quotation
Maximum of 12 months after the last contact if no agreement is reached. When an agreement arises from the quotation, relevant data can become part of our customer and administration records.
Customer, order and delivery details
For the duration of the business relationship and thereafter for as long as necessary for our administration, service provision, or any legal obligations.
Invoices and fiscal administration
In principle 7 years, insofar as this is necessary on the basis of our statutory fiscal retention obligation.
Website and cookie data
In accordance with the retention periods applicable to the respective cookies and services used. These may vary per cookie or service.
When data is no longer necessary, we delete or anonymise it.
7. Sharing of personal data with third parties
Just Good Food does not sell your personal data to third parties.
We may share personal data with other parties when this is necessary for our business operations, service provision, or when we are legally required to do so.
For example, consider:
hosting and email providers;
website and IT service providers;
providers of analytics and marketing services;
carriers and logistics service providers when data is required for a delivery;
administrative and financial service providers;
government authorities when we are legally obliged to provide data.
When an external party processes personal data on our behalf, we make arrangements, where necessary, for the protection and security of this data.
We do not share more personal data than is necessary for the relevant purpose.
8. Processing outside the European Economic Area
Some of the digital services we use may be provided by organisations that process data outside the European Economic Area.
When personal data is processed outside the European Economic Area, we ensure that there is a valid legal basis for this and that appropriate safeguards are applied, for example an adequacy decision by the European Commission or approved standard contractual clauses.
9. Cookies and similar technologies
Just Good Food uses cookies and similar techniques to make the website function properly and, depending on your consent, to analyse the use of the website and carry out marketing activities.
On our website, we distinguish between different categories.
Functional cookies
These cookies are necessary for the website to function properly. No consent is required for strictly necessary cookies.
Preference cookies
These cookies can be used to remember choices and preferences made by you.
Statistical cookies
Statistical cookies allow us to gain insight into how visitors use our website. Where consent is required for such cookies, they will only be used after you have given your consent.
Marketing cookies
Marketing cookies can be used to track visitor behaviour and measure the effectiveness of advertising or to display relevant adverts. These cookies are only used when you have given permission for this.
The website uses Google Tag Manager to manage and activate various website tags. Which non-essential tags are allowed to become active depends on the choices you make via our cookie banner.
On your first visit to the website, you can use the cookie banner to indicate which categories you accept. You can refuse non-essential cookies and change your preferences later via ‘Manage permission’ on the website.
Withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
10. Special category personal data and children's data
Our website and services are aimed at business customers. We have no intention of collecting special category personal data, such as data concerning health, religion, or political preference.
We also have no intention of collecting personal data from children under the age of 16.
Do you think that we have unintentionally received special category personal data or personal data of a minor? Then please contact us via info@just-good-food.nl. We will assess whether this data can be deleted.
Automated decision-making
Just Good Food does not take decisions based solely on automated processing of personal data collected via this website that significantly affect individuals.
12. Security of personal data
Just Good Food takes appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, unwanted disclosure and unauthorised alteration.
We restrict access to personal data as much as possible to individuals and parties who need this data for their work.
Do you suspect that your personal data is insufficiently protected or that there is a case of misuse? Then please contact us via info@just-good-food.nl.
13. Your privacy rights
Under privacy legislation, you have several rights regarding your personal data.
You can ask us to, among other things:
access to the personal data we process about you;
to correct inaccurate data;
personal data to be deleted;
to restrict the processing of personal data;
to object to certain processing;
to transfer personal data to you or another organisation, when the right to data portability applies;
to withdraw previously given consent.
You can send a request to info@just-good-food.nl.
We shall in principle respond within one month of receiving your request. Where a request is complex or where multiple requests are made at the same time, this period may be extended in accordance with the statutory rules.
When we have reasonable doubt about your identity, we may ask you to provide additional information with which we can verify your identity. We do not routinely ask for a copy of an identity document.
14. Making a complaint
Do you have a complaint about the way Just Good Food handles your personal data? If so, we prefer you to contact us first, so that we can work together to find a solution.
You also have the right to lodge a complaint with the Dutch Data Protection Authority, the Dutch privacy and data protection regulator. This can be done via the Dutch Data Protection Authority website.
15. Changes to this privacy policy
Just Good Food may amend this privacy statement when our services, website or laws and regulations change.
The most up-to-date version is always published on our website. The top of this privacy statement shows when it was last updated.
Do you have any questions about this privacy policy? Then please contact us via info@just-good-food.nl of 0229 311 389.